Achieving customer service excellence is not accomplished by accident, nor is it attained without effort and teamwork. It requires well–trained customer service professionals who have a passion for providing quality service. This dynamic, five-day course emphasizes the professional communication skills and actions that create the foundation for continuous improvement.
In today’s customer-oriented business environment, “people skills” are critical for career advancement and organizational effectiveness. The programmed emphasis the importance of providing customer service excellence in a competitive environment, proven strategies for service recovery, and negotiation techniques for dealing with difficult customers in a professional manner.
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Identify key components that promote customer retention and loyalty
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Describe the practices of a world-class customer service provider and model their own performance on those practices
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Utilize interpersonal skills as vital tools in the provision of customer service
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Develop a customer-focused mindset for continuous improvement
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Improved conflict resolution skills
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Establish the importance of setting and reviewing customer service standards
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Develop an understanding of internal and external customer expectations
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Communicate more effectively by utilizing active listening and questioning skills
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Demonstrate how to deal with difficult customers effectively
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Set SMART objectives and goals to increase daily productivity
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Utilize stress management techniques to reduce tension
Who Should Attend?
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Frontline customer service representatives (CSR)
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Team supervisors
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Department managers
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Account managers
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Field service representatives
Course Outline:
DAY 1: Setting the Standards for Customer Service Excellence
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The benefits of providing excellent customer service
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Breakout session: How to use customer service to promote customer loyalty
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Case study: The best and worst customer service provdiers
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The WOW Factor: Going the extra mile…and then some!
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The importance of managing internal and external customer expectations
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First impressions: What do your customers see and hear?
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Understanding and working with the four customer styles
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Practical exercise: What is your individual personality type?
DAY 2: Communicating the Customer Service Message
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How well does your organization communicate the importance of customer service?
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Understanding your customer’s nonverbal communication
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Tips for building trust and rapport quickly…face-to-face or on the telephone
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What is your preferred learning style?
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Developing your active listening skills to enhance communications
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Use questioning techniques to identify a customer’s expectations and service requirements
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Telephone tips to promote a professional image
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The dos and don’ts of written communication
DAY 3: Service Recovery: Handling Complaints and Difficult Customers
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The importance of customer complaints and why they should be encouraged
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Six steps to service recovery
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Case Study: Best Practices of Scandinavian Airlines and The Disney Corporation
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Strategies to help calm upset customers
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Managing emotions during stressful situations
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Empower employees to get the job done
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Breakout session: Step-by-step process for handling a customer complaint
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Role-play exercise: Dealing with upset customers
DAY 4: Principles of Persuasion
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Requesting feedback from customers and colleagues
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The art of giving and receiving feedback
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Case study: Best practices - Xerox’ Five Pillars of Customer-focused Strategy
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Negotiating mutually beneficial outcomes
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Words and tones to avoid
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The RATER Model: Five dimensions of customer service excellence
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Best practices for call handling, documentation and quality assurance
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Measuring and monitoring for customer satisfaction
DAY 5: Getting the Right Customer Service Attitude
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The importance of attitude and teamwork
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Focusing on continuous improvement
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Stress management tips to increase productivity
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Practical exercise: What are your biggest “timewasters” that block productivity?
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The customer service mission and vision
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Setting personal and professional goals
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Practical exercise: What is your Action Plan?
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End of course review and delegate feedback
Course Methodology:
A variety of methodologies will be used during the course that includes:
· (30%) Based on Case Studies
· (30%) Techniques
· (30%) Role Play
· (10%) Concepts
· Pre-test and Post-test
· Variety of Learning Methods
· Lectures
· Case Studies and Self Questionaires
· Group Work
· Discussion
· Presentation
Course Fees:
This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.
Course Timings:
Daily Course Timings:
08:00 - 08:20 Morning Coffee / Tea
08:20 - 10:00 First Session
10:00 - 10:20 Coffee / Tea / Snacks
10:20 - 12:20 Second Session
12:20 - 13:30 Lunch Break & Prayer Break
13:30 - 15:00 Last Session