If you are working in the Corporate Sector and dealing with your colleagues, bosses, external clients, internal hierarchy – then business writing is essential in terms of a proper mode of communication. Advanced Business Writing Skills is a 5 days’ workshop for those who are involved in a day to day communication. Our time will be devoted to writing business emails, proposals, and letters of recommendation and internal business communication that reflect current word usage up-to date formats. You can also become more skilled at writing business cases, minutes of meeting and drafts and learn a bit more about e-mail etiquette.

By the end of the program, participants will be able to:

• Write advanced emails, memos and letters in a clear and concise way.
• Organize the content by using an effective introduction, body and conclusion.
• Present the written ideas in logical sequence.
• Satisfy the requirements of the reader by outlining his/her needs and benefits.
• Apply the ABC formula (Accurate, Brief and Clear) when writing.

All individuals whose work requires business writing, including memos, letters and emails

Advanced Techniques for Effectively Writing:

• Brief and Professional Emails
• Brief and Professional Letters
• Brief and Professional Memos
• Other Business Documents
• Exercise : Template and formats

Organizing the Content

• Strong Capturing Introduction
• Proper Factual Body
• Effective Logical Conclusion
• Creating a Coherent Document
• Creating a Cohesive Document
• Use of Visual Aids in Writing
• Matching Visual Aids with Words
• Converting Visual Aids into Words
• Converting Words into Visual Aids

Activity:  Individual assignment

Logical Sequence of Ideas

• Writing is a Thinking Process
• Writing is NOT a Mechanical Process
• Proper Flow of Ideas
• Avoiding Confusing Ideas for the Reader
• The Writing Planning Process
• The Writing Building Blocks

Use of Clear Language

• The 10 Cs of Powerful Writing
• The Big B of Powerful Writing
• Reviewing and Revising
• Editing for Clear Language
• Avoiding Vague Terms and Jargon
• Avoiding Cliche and Obsolete Words
• The Fog Index

Matching the Tone and Style to Suit the Reader

• Formal Business Writing
• Semi-Formal and Informal Writing
• Reader-Friendly Writing
• The Reader as Your Main and Major Customer
• Knowing the Needs of your Reader
• The Impact of Positive Tone on your Reader
• The Impact of Writing Style on your Reader
• The Danger of Using the Wrong Tone with your Reader

Assignment and Assessment: Individual and assessment of writing skills

A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session