Results-focused business writing is a core skill for success in the workplace. With the advent of e-mail as one of the primary communication tools, writing effectively has become even more critical. This comprehensive seminar covers the basics of written communication (style, grammar, punctuation, and editing), as well as techniques such as writing persuasively and getting the response you want.

The specific objectives of this unique experience are to help you:

• Utilize the '7 C's of Business Writing
• Gain better awareness of common spelling and grammar issues in business writing.
• Review basic concepts in sentence and paragraph construction.
• Understand how to ensure email is used professionally and effectively
• Know the basic structure of agendas, email messages, business letters, business proposals, and business reports.
• Know tips and techniques to use when deciding the most appropriate format to use for agendas, email messages, business letters, business proposals, and business reports.
• Know tips and techniques in writing agendas, email messages, business letters, business proposals, and business reports.
• Gain an overview of Request for Proposals, Projections, Executive Summaries, and Business Cases.
• Define proofreading and understand techniques in improving proofreading skills.
• Define peer review and list ways peer review can help improve business writing skills.
• List guidelines in printing and publishing business writing.

Our business writing course targets individuals required to write professional documentation such as emails, letters and reports.

It's primary purpose is to equip you with the skills required to write clear, concise, effective business documents in an efficient and Professional manner. It is particularly relevant to:

• Personal assistants
• Managers
• Sales representatives
• Customer service personnel
• Administration staff
• Accounts staff

The Seven C's of Business Writing

• Care - take pride in work.
• Clear - easy to understand.
• Correct - the right words
• Concise - Is it too wordy
• Creative - different styles.
• Complete - check the 5 W's.
• Courteous - be professional,
• Keep reader's needs in mind.

Professional Email and Email Etiquette:

• Addressing Your Message.
• Appropriate and Effect use of 'Urgent' 
• Make the most of your prime email-estate.
• Introduction – Body – Conclusion
• Effective Subject lines:

ü  Don’t make me open the email to find out the purpose – Tell me what you want from me – in 1line.

ü  Don’t make me scroll! - 1 page view only

ü  Don’t make me translate your sloppy language -

ü  Make it simple and fast to read

ü  Don’t make me read redundant words

ü  2 – 3 lines per paragraph

• Salutation
• Signoff and Signature
• Corporate Communications Taglines
• Using 'Draft'
• Using 'Time Delays’
• Grammar and Acronyms
• Email Style.

Writing Meeting Agendas:

• The Basic Structure.
• Choosing a Format.
• Writing the Agenda.

Writing Proposals:

• The Basic Structure
• Choosing a Format.
• Writing the Letter.

Writing Reports:

• The Basic Structure
• Choosing a Format
• Writing the Letter

Other Types of Documents:

• Requests for Proposals.
• Projections.
• Executive Summaries
• Business Cases.

Writing Business Letters:

• The Basic Structure
• Choosing a Format.
• Writing the Letter.

Structuring Sentences for Effectiveness and Readability:

• Parts of a Sentence
• Punctuation
• Types of Sentences.

Creating Paragraphs with Persuasive Power:

• The Basic Parts.
• Organization Methods.

Proofreading and Finishing - Avoid the Cringe:

• A Proofreading Primer.
• How Peer Review can help.
• Printing and Publishing.

A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session