
Innovation and Excellence in Implementing Public Relations Activities
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This course is a must any business aiming to employ Public Relations Campaigns as part of their business operation.
Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.
This Powerful program takes a problem solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost deliver and evaluate campaigns using the full range of PR media and channels.
Case study examples in print will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.
Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels.
Highlights of the program include:
By the end of the program, participants will be able to:
· To examine the range of PR campaigns and the purposes that they can achieve
· To develop a problem-solving approach to match PR campaign strategy to business objectives
· To plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
· To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
· To measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
· To learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology
This program has been designed for PR practitioners/professionals and for senior professionals elsewhere in the organization who want to use PR/communications tools to best effect in meeting business objectives.
This course is relevant to anyone likely to have responsibility for the delivery of PR Campaigns for their organization but is relatively new to the concepts and practicalities of this facet of corporate communications.
Public Relations in Business
Setting Campaign Objectives and Identifying Stakeholders
Choosing the Right Media – Mass Media
Choosing the Right Media – Other Campaign Media
Budgets and Evaluation
A variety of methodologies will be used during the course that includes:
· (30%) Based on Case Studies
· (30%) Techniques
· (30%) Role Play
· (10%) Concepts
· Pre-test and Post-test
· Variety of Learning Methods
· Lectures
· Case Studies and Self Questionaires
· Group Work
· Discussion
· Presentation
This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.
Daily Course Timings:
08:00 - 08:20 Morning Coffee / Tea
08:20 - 10:00 First Session
10:00 - 10:20 Coffee / Tea / Snacks
10:20 - 12:20 Second Session
12:20 - 13:30 Lunch Break & Prayer Break
13:30 - 15:00 Last Session