Sales and Marketing Courses UAE & abroad

A key job of Marketing is to understand the marketplace from the perspective of the customer, looking back towards the company and helping lead the company where it should be in the future.

In contrast, selling involves persuading customers that your products or services provide the benefits that they are looking for. As such sales mean sell what’s in stock. Salesmen develop relationships with customers and/or channel partners. They knock down the doors, overcome objections, negotiate prices and terms and often work internally to be sure their customer’s orders are filled. The perspective of sales is from inside the company out toward the customers and their horizon is focused on this week, this month and this quarter. If sales is not focused on the now, then there may not be any revenue this week, month or quarter. Not even the best hunter can bring home dinner if they are shooting blanks at decoys.  Markets are constantly changing.  The job of marketing is to stay ahead of the changes, and help the hunters see where they should be hunting and provide them with the right ammunition. If Marketing is only focused on delivering the ammunition for today, nobody will see where the industry is moving or where the company needs to hunt next, the thing that limits growth.

Our Sales and Marketing Courses

The purpose of the sales and marketing courses in this section is to help participants gain a broad understanding of sales and marketing in industry today. From front line agents to managers and owners, these Sales and Marketing courses aim for everyone to be in some way involved with these two very important business fundamentals.

It is not the intent of these Sales and Marketing courses to provide participants with a complete education on the subject. Only university degrees and comprehensive business programs can offer the depth and breadth for such a goal. Rather, we intend to help participants with the relevant and critical marketing and sales issues facing professionals today. From coop ads and email blasts to Facebook postings and Twitter tweets, these Sales and Marketing courses train participants to handle every single marketing or sales related activity in alignment with the specific goals of the business, generate impressive results by establishing a well-defined objective and how to achieve the business objectives by understanding the path to get them there.

With these Sales and Marketing courses, we hope to give participants effective ways for achieving all the goals mentioned above with referring to more than just profit or overall marketing and sales success, i.e. making marketing and sales decisions perspective to the intended target market and the vision of their respective company.