Quantitative Measures for Selling
27-05-2024 - 31-05-2024 | 3300 | Dubai |
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Individuals and groups charged with decision making responsibilities rely increasingly on quantitative information regarding the nature and interaction of key decision variables. A marketing decision, such as whether or not launch a new product at certain prices and via specific channels, hinges in large part on (1) objective data regarding past experience on similar or parallel items, and (2) personalistic and probabilistic evaluations of future trends, likely competitive counter actions and anticipated customer response. In order to logically combine and integrate the relevant data sources, a good management information system must translate qualitative factors (representing opinion, judgment and estimations) into quantitative terms.
By the end of the course delegates will be able to:
· Define the FISH Philosophy and its major principles
· Describe the four steps that support the FISH Philosophy
· Identify and discuss the attitudes needed by staff to favorably impact your organization's customer service culture
· Understand that it is not about the job you perform, but about how you perform it
· Determine ways to be more attentive to customers
· Plan how to live the FISH Philosophy and make it stick in the workplace meeting your personal and organizational needs.
· Make a difference in the workplace
· Be energetic, passionate and have fun at work
· Achieve their best ever professional results by adopting the correct mentality
Experienced Marketing, sales, and customer care professionals interested in further increasing their marketing and sales skill levels.
A variety of methodologies will be used during the course that includes:
· (30%) Based on Case Studies
· (30%) Techniques
· (30%) Role Play
· (10%) Concepts
· Pre-test and Post-test
· Variety of Learning Methods
· Lectures
· Case Studies and Self Questionaires
· Group Work
· Discussion
· Presentation
This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.
Daily Course Timings:
08:00 - 08:20 Morning Coffee / Tea
08:20 - 10:00 First Session
10:00 - 10:20 Coffee / Tea / Snacks
10:20 - 12:20 Second Session
12:20 - 13:30 Lunch Break & Prayer Break
13:30 - 15:00 Last Session